Tatton Consulting supported Southwark-based digital health coaching company Holly Health in its successful application to Healthy Ageing Challenge Designed for Ageing, awarded £446,736 by Innovate UK for the project Combining innovations in behavioural science and adaptive AI to develop a user-centred, community-focussed, digital coaching service to support the attainment of personalised healthy ageing goals. The total Innovate UK grant across all project partners was £548,534.
About the funded R&D project
Chronic conditions can be prevented or moderated through behaviour change, but older adults often lack a starting point and the sustained support needed to maintain small changes. Coaching is rarely available at the moment it would help most. This project combines behavioural science with adaptive technology to deliver that support at a scale human coaching cannot reach.
Award details
- Grant to Holly Health: £446,736
- Total project grant (all partners): £548,534
- Competition: Healthy Ageing Challenge Designed for Ageing
- Competition year: 2021/22
- Project: Combining innovations in behavioural science and adaptive AI to develop a user-centred, community-focussed, digital coaching service to support the attainment of personalised healthy ageing goals
- Sector: Digital health / healthy ageing
- Independent verification: Innovate UK funded projects transparency dataset (UKRI), published 10 August 2026
Tatton Consulting supported the competitive grant application. The award value, competition and project title are taken from Innovate UK’s published record of funded projects.
See all Innovate UK awards Tatton Consulting has supported on our grant successes page.
