Tatton Consulting supported Southwark-based digital health coaching company Holly Health in its successful application to Women in Innovation Award 2024/25, awarded £75,000 by Innovate UK for the project Targeting problematic eating behaviours that contribute to weight cycling and affect overall health and wellbeing through a fully digital mindfulness-based and intuitive eating approach.
About the funded R&D project
Weight management built on restriction and exercise ignores the psychological side of eating behaviour, which is why results rarely hold and weight cycling is so common. This Women in Innovation Award funds work on the behaviours that drive that cycle rather than the diet itself.
Award details
- Grant awarded: £75,000
- Competition: Women in Innovation Award 2024/25
- Competition year: 2024/25
- Project: Targeting problematic eating behaviours that contribute to weight cycling and affect overall health and wellbeing through a fully digital mindfulness-based and intuitive eating approach
- Sector: Digital health / behaviour change
- UKRI project record: Gateway to Research, project 10134948
- Dataset: Innovate UK funded projects, published 10 August 2026
Tatton Consulting supported the competitive grant application. The award value, competition and project title are taken from UKRI’s published record for this project.
See all Innovate UK awards Tatton Consulting has supported on our grant successes page.
